Why Tesla Model 3 must and will launch in July.

It’s quite simple… Motor Trend Car of the Year 2018. To be considered for the award, Tesla needs to get a production car out to Motor Trend in the next few months.  Interestingly, if Model 3 wins the 2018 COTY award, that will be back to back EV wins (Chevy Bolt EV won the 2017 award), and the second win for Tesla in just 6 years (Tesla Model S won the 2013 award).